And starting with BioLabs: Outbreak! (App Store link), we are helping Reflexive to do just that by adding a “more games” link in the main menu of the game. Tapping on it opens an embedded browser with Reflexive’s current offer of iPhone games, complete with descriptions and links to full, lite and original (PC, Mac) versions.

For instance, this is the entry for Airport Mania:

Of course, this idea is not new. Other iPhone developers and publishers have been cross-selling their games for a long time. One of the main benefits of Ngmogo’s Plus+ network is the increased exposure that affiliated games gain from other Plus+ enabled games.

Have you got more than one iPhone game already? Then use them to promote each other!

You can read the full report by clicking here.

1. Event Logs: log custom events with different log levels.
2. User Feedback: a comment form to get anonymous qualitative feedback on your app.
3. User Ratings: a rating form to get quantitative feedback the appearance, fun, overall, performance, recommendation, usability, and value of your app.
4. Interactive Ad Units: small JavaScript (SproutCore) based apps within a frame.
5. Application Ranking: I’m not sure how it works (based on sales, popularity?), but it seems to give a good idea of how apps are performing compared to others.

With the only exception of the first feature —which I have seen implemented on other solutions—, I think the other four are pretty unique (though I could be wrong). Among all the usage stats collected by Mobclix’s platform, I personally loved the breakdown of Wi-Fi vs 3G downloads. For iPhone developers wondering if keeping the download size of their apps under 10 MB (for OTA purchasing) pays off, having access to that data would give them an definite answer.

When I asked Vishal about his thoughts on Android, he said they are working on an Android version of the analytics tools that shares the same feature set as the iPhone one. He also added that the while iPhone users currently outnumber the G1 about 20 to 1, that is expected to change soon as more Android–based phones are introduced.

I would like to thank Vishal for his help and hope this post will help fellow iPhone developers on the look for an analytics/monetization solution decide between Mobclix and its competitors.

What can analytics/metrics software do for you? They track how your application is being used, and log things such as the number of unique users, how much time was spent on certain parts of the user interface, what features are they using the most, how many times the app crashed, etc. All these stats tell you which areas of your application you should improve.

Interestingly, most of the metrics tracking solutions out there do also offer ad placement services. This is an alternative business model to paid apps, although you will probably need tens of thousands of downloads to make some money out of it.

After a little research on each solution provider, I have put together the following matrix:

 
Unfortunately, I have not been able to test all solutions in depth. Therefore, I am not aware of which providers offers the best analytics module, or which SDK is more solid. Also lacking from the matrix are the minimum or average PPC or CPM revenue ratios.

If you find innaccurate or missing information, please leave a comment below and I will gladly update the matrix.

[Update 01/01/09] : Thanks to the commenters for pointing out Greystripe and Videoegg. I will update the matrix as soon as I can look into their iPhone services. Also according to people in the known, AppLoop has gone out of business, and their website is no longer accessible.

[Update 17/01/09] : Added Greystrip, Videoegg and Flurry to the matrix. Removed AppLoop (went out of business).