Cross-selling your iPhone games
Cross-selling is defined by the Oxford English Dictionary as “selling an additional product or service to an existing customer“.
And starting with BioLabs: Outbreak! (App Store link), we are helping Reflexive to do just that by adding a “more games” link in the main menu of the game. Tapping on it opens an embedded browser with Reflexive’s current offer of iPhone games, complete with descriptions and links to full, lite and original (PC, Mac) versions.
For instance, this is the entry for Airport Mania:
Of course, this idea is not new. Other iPhone developers and publishers have been cross-selling their games for a long time. One of the main benefits of Ngmogo’s Plus+ network is the increased exposure that affiliated games gain from other Plus+ enabled games.
Have you got more than one iPhone game already? Then use them to promote each other!