Mobclix’s Five Key Features
Wednesday, February 25th, 2009After I published our iPhone analytics and monetization solutions matrix, Vishal Gurbuxani —one of Mobclix‘s co-founders— got in touch with us as he felt we had left out some unique features out of our matrix. Vishal was kind enough to walk me through their offering, highlighting what he believes are the five core differentiating features of Mobclix:
- Event Logs: log custom events with different log levels.
- User Feedback: a comment form to get anonymous qualitative feedback on your app.
- User Ratings: a rating form to get quantitative feedback the appearance, fun, overall, performance, recommendation, usability, and value of your app.
- Interactive Ad Units: small JavaScript (SproutCore) based apps within a frame.
- Application Ranking: I’m not sure how it works (based on sales, popularity?), but it seems to give a good idea of how apps are performing compared to others.
With the only exception of the first feature —which I have seen implemented on other solutions—, I think the other four are pretty unique (though I could be wrong). Among all the usage stats collected by Mobclix’s platform, I personally loved the breakdown of Wi-Fi vs 3G downloads. For iPhone developers wondering if keeping the download size of their apps under 10 MB (for OTA purchasing) pays off, having access to that data would give them an definite answer.
When I asked Vishal about his thoughts on Android, he said they are working on an Android version of the analytics tools that shares the same feature set as the iPhone one. He also added that the while iPhone users currently outnumber the G1 about 20 to 1, that is expected to change soon as more Android–based phones are introduced.
I would like to thank Vishal for his help and hope this post will help fellow iPhone developers on the look for an analytics/monetization solution decide between Mobclix and its competitors.
