Today’s been a great day for us. We made it both into the front page of the local newspaper and the tv news:

It has been only 6 months since the App Store was opened, but there are at least eight ‘analytics’ and monetization solution providers iPhone developers can choose from.

What can analytics/metrics software do for you? They track how your application is being used, and log things such as the number of unique users, how much time was spent on certain parts of the user interface, what features are they using the most, how many times the app crashed, etc. All these stats tell you which areas of your application you should improve.

Interestingly, most of the metrics tracking solutions out there do also offer ad placement services. This is an alternative business model to paid apps, although you will probably need tens of thousands of downloads to make some money out of it.

After a little research on each solution provider, I have put together the following matrix:

 
Unfortunately, I have not been able to test all solutions in depth. Therefore, I am not aware of which providers offers the best analytics module, or which SDK is more solid. Also lacking from the matrix are the minimum or average PPC or CPM revenue ratios.

If you find innaccurate or missing information, please leave a comment below and I will gladly update the matrix.

[Update 01/01/09] : Thanks to the commenters for pointing out Greystripe and Videoegg. I will update the matrix as soon as I can look into their iPhone services. Also according to people in the known, AppLoop has gone out of business, and their website is no longer accessible.

[Update 17/01/09] : Added Greystrip, Videoegg and Flurry to the matrix. Removed AppLoop (went out of business).

On tuesday the people at the business incubator gathered to decorate together the common areas of our floor for christmas.

More pictures after the jump.

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Up until the release of the iPhone SDK for iPhone OS 2.2, Xcode 3.0 did not work with installations of Subversion 1.5+, but the latest build solves this. Alas, setting up Subversion to work with Xcode requires some extra work. To save you some precious time googling around, I have prepared a brief tutorial to guide you through the process:

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